Cookie Culture

Brand Identity

Cookie Culture

This project was created for Cookie Culture, a newly launched, locally owned cookie brand based in Detroit, Michigan. The goal was to craft a visual identity that felt both elevated and welcoming, reflecting the brand's commitment to quality and community.

After exploring several visual directions, we landed on the blue-ribbon emblem - a classic symbol of excellence - to establish Cookie Culture as a standout in the local sweets scene. The bite-marked cookie icon added a playful, instantly recognizable element to the logo.

From there, I developed a warm and inviting color palette centered around the main blue color, supported by tones that evoke a cozy, homemade feel.

TIMELINE

3 days

MAKE OF THE TEAM

Sy Thomas

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