Virtual Starlight

Website Redesign Lead – Virtual Starlight (virtualstarlight.com)

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At Virtual Starlight, I led a comprehensive redesign of the company’s website to elevate both its visual identity and technical performance. This project included a full overhaul of responsive design elements to ensure a seamless experience across desktop, tablet, and mobile platforms. I implemented custom HTML and CSS to introduce interactive features, including a dynamic headline and a smooth-scrolling announcement banner on the homepage, enhancing both user engagement and brand storytelling.

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I updated and restructured all internal links for improved navigation and usability, and reestablished the brand's digital identity by applying a cohesive color palette and style guide throughout the site. I also launched the company’s official blog, laying the groundwork for ongoing content marketing and thought leadership.

In addition to the visual and structural updates, I conducted on-page SEO optimization to boost search visibility and performance. This included refining metadata, keyword placement, and alt-text implementation, helping position the site for stronger organic reach.

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